It’s not my fault she misunderstood! #halloween #funny #relatable #squishy #haul #momanddaughter

Why did this video work?

The breakdown shows what was different about this video, measured against the channel's own uploads: how fast it pulled ahead, its title, length and timing, and any title or thumbnail changes. It also shows the title formulas winning among breakouts in its category right now. Breakdowns are available to beta members.